Uncategorized, Resources
Ag*ncy. Ag*ncy. Ag*ncy. A case for keeping the dirty word around.
A recent article published by Adage has brought to light an agency shift… away from the word agency itself. Mirroring …
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A collection of resources and thought-leadership created and written by our team for yours.
Uncategorized, Branding, Resources
How to Craft Your Brand’s Positioning
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
Branding, Typography
March Madness and the Cursive Comeback
A comeback story always needs a fair share of haters. This one is full of them. Despite a wide consensus …
Branding, Resources
Short and Sweet
We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …
Resources, Digital
Everything is Derivative
Generative AI is on the rise and gaining traction. You see it in predictive text, in Discord forums, and in …
Resources, Digital
Armory Series
Our Armory series is a collection of creative made for designers by designers. Explore, download, and have fun! Audio Visual …
Branding, Resources, Digital
The danger that lies with minimalism in challenger branding
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
Branding, Digital
What is soft branding and how does it play a part in challenger brands?
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
Branding
Sonic branding — using sound to level-up a brand’s emotional connection to its consumers
To successfully connect and stand out in the sea of sensory input consumers are bombarded with, brands have to build …
Branding
The makeup of a challenger brand marketing team (and the type of branding agency they should seek out)
At BRIGADE, we spend a lot of time working with challenger brands and have gotten a good look at what …
Branding
Refresh vs. Rebrand — what’s the difference and how to choose between them.
At some point, every brand (if you’re lucky) will face the question — do we rebrand or refresh? Sometimes, this question …
